In Part II, Antler Chemistry, Dr. Sunwoo's contribution to this book is "A Close Look at the Potentials of Antler Chemicals and Bioactives: Chemical Pharmacological and Molecular Characteristics of Active Components for Biomedical and Nutraceutical Uses." The article summarized the beneficial ingredients found in antlers, which are needed for the development of a credible nutraceutical product. Part II also includes:

· "The Nature of Bone Growth and Bone Repair: Identification of Bone-derived Growth Regulatory Factors in Antler Tissue" by Dr. G. R. Mundy (USA)

· "A Scanning Electron Microscopic Study of Elk Velvet Antler Cartilage and Ossifying Antler bone: Antler as a Potential for Bone Grafting Material" by Dr. I. Ongaro (Canada)

· "Deer Velvet Research: Does the Data from Growth Mechanisms Support the Health-Promoting Effects of the Product?" by Dr. J. M. Suttie (New Zealand)

· "Antler Cartilage Cells Release Factors That Stimulate Other Cartilage Cells to Divide and Make a new Matrix" by Dr. P. Ghosh (Australia)

· "Near-infrared Spectroscopy for Antler Composition Analysis" by S. R. Haines (New Zealand)

· "Pantogematogen Studies" by Russian Panto Researchers

In Part III, Antler Nutraceuticals and Product Development, the papers focus attention on the health benefits of antler products:

· "A Close Look at Chondroprotective Glycosaminoglycans: A Randomized Placebo Controlled Clinical Trial of Antler Glycosaminoglycans with Osteoarthritis Patients at the University of Alberta Hospital" by Dr. W. P. Maksymowych (Canada)

· "Rationale for the Use of Deer Antler Cartilage Products and Genes Obtained From Their Cells to Treat Arthritis and Repair Cartilage Defects Following Joint Injury" by Dr. P. Ghosh (Australia)

· "Osteoporosis: Insights from Antler Physiology" by Dr. G. R. Mundy (USA)

· "Effects of Antler Extract on Hormone Concentration, Ca, P and ALP in Osteoporosis-induced rats" by Dr. S. W. Kim (Korea)

· "Immuno-stimulating, Anti-stress and Antithrombotic Activities of Unossified Pilose Antlers" Dr. K. H. Shin (Korea)

· "A Clinical Study Laying Emphasis on Yongkakkyo-tang Mainly Applied to the Chuna and Chuna Herb-med Therapy Which Is Used for the Treatment of Spinal Join Diseases" by Dr. J. S. Shin (Korea)

· "Novel Spectrum of Pantogematogen Activity-the influence on the Memory of Experimental Rats" by the Russian Panto-Project team

· "Effects of Pantogematogen on Complex Treatment of Atherogenic Disorders in Blood Lipid Spectra of Patient with Heart Ischemia" by the Russian Panto-Project Team

· "Efficacy of Pantogematogen Employment in the Rehabilitation Program of Patients with Hemoblastosis" by the Russian Panto-Project Team

Part IV, Marketing and International Trade, includes scientific papers to support intense development of velvet antler as nutraceuticals and pharmaceuticals. The technical content is extremely valuable, as is the emphasis on the need for quality products. For this information to be accepted by the general public, promotional efforts need to be closely tuned to the intended market. Dr. Sim discusses new product technology and investigates the health benefit of antler products versus safety in "Antler Products and Processing Technology for the Newly Emerging Functional Food Market: Physico-chemical Characteristics of Antler Products."

As a representative of Korean Antler import Regulation Office, Dr. S. J. Kang (Korea) presents the importer's perspective on antler removal and the quality standard in "Korean Regulations and Quality Specs."

Dr. Kim, an agricultural economist, reviews the trend of production marketing strategy and consumption of antler in Korea. As one of the editors, Dr. R. J. Hudson (Canada) writes, "Can the Antler Industry Survive without Antler nutraceuticals playing a Role in the Development and Sustainability of the World Deer Industry?"

Part V, Antler Production and Technology, begins with an article by Dr. Jeon (Korea) who reviews the quality of antlers relating to the feeding factors. Dr. P. R. Wilson (New Zealand) presents the international, ethical and legal issues in velvet antler removal. This section also includes:

· "Technical Innovation of Velvet Antler Removal: Local Anesthesia, Electro Anesthesia, and Compression Anesthesia" by Dr. J. Haigh (Canada)

· "Research Progress on Non-chemical Techniques for Inducing Analgesia Prior to Velvet Antler Removal" by Dr. J. M. Suttie

· "Researcher's Perspective on Antler Removal: Stress and Pain Management and Antler Product Quality" by Dr. A. L. Schaefer (Canada)

This book is true to its mission and delivers a wide scope of coverage on science, product development, and consumers' perspectives. It provides original studies on product composition and bioactivity, and nutraceutical aspects. The editors look forward to the accelerating growth of the antler nutraceutical industry as a 21st century opportunity.